![]() If you are one of the many planning to invest more in email marketing in 2019, we suggest starting with building a strong template. More than 86% of businesses say they plan to increase their email marketing budgets next year. Encourage feedback by offering ways for the reader to reply, get in touch, or forward to a friend. Keep your copy friendly by writing the way you (or your brand) would speak to someone on the phone. ![]() Buzzfeed encourages opens through attention-grabbing subject linesĪn email from Leadpages is probably not the most exciting email in a subscriber’s inbox, but they their audience engaged by creating copy that feels like a conversation rather than a broadcast message. If your email is not optimized for mobile, 80 percent of users will delete it.
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